If you type this question into Google, you’ll find thousands of different answers. For us, digital marketing can be simplified into any form of marketing that uses (or relies on) electronic devices. Often, people think digital marketing needs to be online, but this isn’t true. For one thing, radios have been around for many years, and they fall into the ‘electronic’ definition.

Therefore, we believe there are two sides to digital marketing: offline and online.

Why is Digital Marketing Important?

Despite the many changes we’ve seen globally, companies still want the same thing: to reach new consumers. These days, most people spend their time on electronics, whether on laptops, smartphones, tablets, computers, games, etc. According to one report from Statistica, Americans are awake for between 16 and 18 hours per day. Of this time, we spend over 10 hours using some form of electronic media (this includes radio, live TV, and DVD/Blu-ray players too).

Without digital marketing in Rockford IL in your strategy, you’re missing out on a large portion of your market. As we’re going to discover today, customers looking for restaurants or hair salons aren’t remembering the leaflets through the door anymore. Instead, they look online.

Online Digital Marketing

Which are the most effective platforms and strategies when it comes to the more popular online digital marketing?

SEO (Search Engine Optimization)

Just as the name suggests, this is the process of improving (optimizing) a website to rank higher on search engines such as Google. For example, if you sell books in Rockford, you want your name to appear on Google and Bing when prospective customers type ‘Rockford bookstore’ or ‘book shop Rockford.’ With SEO, the content can be optimized on a given web page to ensure it appears in the first couple of pages for important searches. Regardless of your business type, be it an app development company or a service provider, you can still benefit immensely from subscribing to digital marketing in Rockford IL. Their advantages over traditional marketing channels are enormous. Listed below are ten of them:

Low Cost

Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear. While big businesses may not have so much trouble doling out millions for marketing and advertisement, this may be impossible or an unbearable nightmare for small businesses. Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less.

With just a few bucks, you can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.

Huge Return on Investment

Nothing matters more to a business than the return on the investment it makes. Digital marketing in Rockford, IL offers a substantial return on small investments. Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Global

The world, they say, has turned into a global village. This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-ups that became hugely successful over a small period due to the opportunities created thanks to marketing’s global nature via digital platforms.